According to my blackjack simulator, if you double down you'll earn 89 cents for a $10 bet; and if you just hit, you'll earn 86.7 cents. You gain 2.3 cents by doubling.
Here is my question to all blackjack players who are risk-averse when it comes to doubling: Why would you bet $10 off the top of the deck when the advantage is in the houses' favor, yet be afraid to put another 10 bucks out for a double down, when YOU have the advantage?
As far as the argument that it's a borderline play anyway (with all due respect for Blue Efficicay); Card counting ITSELF is a borderline venture. When you play blackjack for profit you'll be constantly making borderline decisions, and if you fail to take FULL advantage at all times, then you will risk setting yourself up for failure long-term.