Re: I would add: Card counters ! Among the cost !
I think it is not as significant as most people think. In the 5 - 6 years I've been playing, I've spotted only 3 counters.
I think for every $100 dollars won by any player, there is another 2 spectators sucked into the web of continues donation mode. I think a house needs winners. The problem is that the staff typically doesn't understand how to get from it the advertisment for which it can provide. If used correctly, winners can be powerful advertisement.