Perspective on Comp/Accrual Points by the Unsinkable Molly Bloom

toddler

Well-Known Member
In a recent offline discussion concerning my frustration of the lack of comp/accrual points experienced recently by a large Strip property, I received this insightful historical explanation from the one and only Molly Bloom. In a rare event, indeed, she has given me her gracious permission to post her words here for your perusal and enjoyment. Have some Kleenex handy.

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When the Strip featured the El Rancho Vegas, The Frontier and The Flamingo--the first three Vegas Strip resorts in order of appearance--there was a conscious attempt to distance themselves as true carpeted palaces from their downtown sawdust joint brethren. Since that time in the 1940s the distance has only become more apparent and real. I could go on but time won't let me (anyway, I've always been an Outsider).

All to answer your question about Vegas--in the last few years formulas for figuring table game theoreticals have been radically altered by the bean counters who have enlisted their IT departments and corralled a few devious but knowledgeable casino people to do the dirty work. You get less for more in the ongoing campaign to turn tables into slots machines (a la Mindplay). The ripple effect has meant that most hosts have been relegated to a "Just say 'No' " policy. Shortly, the need for table hosts will be obliterated except at the uppermost levels. Gone the way of the coccyx. Gotta evolution, gotta evolution!

For a player at the red/green level, I'm sorry to say there is little hope for comp point accrual/ great hotel offers in Las Vegas. The situation elsewhere differs somewhat but LV has always been a bit different.

I'm just giving you the straight news. In the "good ole days" hosts existed to attempt to drive a red chip player into green-land and the greenies into the great black void and upwards. The powers that be don't care about your play any longer. They realize most players aren't going to progress into lifetime losers and will not waste millions marketing to the few who do.
In fact, when I went back to Vegas last week, several casinos had just initiated polices that limited comp point accrual to a brief 30-day window. That's right. You must use up your points within that time frame or lose them forever. There's little you can do if you are an infrequent flyer. Use 'em or lose 'em. And these two places market themselves as locals joints in certain respects.

I wasn't even supposed to know about this new policy--they don't announce these things with pride--but I specialize in having ears all over. I was warned about one place the day they had a meeting to nail it causing me to run right over to their gift shop and loot the place for gifts for all the kids. Mailed everything home. I left seven points in my account to make a point. Think they'll care? Nahhhh.

The larger Strip spas have gone to a dual comp policy. The player has a limited amount of available funds in her/his account. A larger percentage is withheld or "banked" by the casino. If a player wishes to access this larger portion, she/he must appeal/grovel to the proper authorities. In other words, if you wish to go to the coffee shop or buffet--no problem. But for fine dining or larger purchases, you need to ask mom or dad if you can have your allowance. Comps, good room rates, and all other goodies are handed out at the discretion of each property and owned by casinos, not the players. They have the right to change their policies, control the comps, or revoke them at any time. You have no "rights" to these. Of course, no marketing, credit monger, or host in her/his right mind (now there's an oxymoron) is going to proclaim this with pride. But it has always been true.

In the mad 90s, when casinos were sprouting like Spring blossoms in an unprecedented national surge, many current players got accustomed to gathering comps points and good room values like small furry animals, squirreling their points to use at will. They got used to easy policies. With the introduction of Harrah's national players club card, other large multi-properties succumbed as well, linking properties from the East Coast and Midwest to the West. The winds have shifted. Less for more.

Bottom line--they just don't care about you--or me. If you haven't gotten familiar with the concept, get used to it.

Comps were initiated as a way to fight competition and reward loyalty. Casinos of the new millennium view tables as a necessary evil and not much more. They aren't willing to spend any more than it takes to have you come and play. They want slot players and more slot players. We are a nuisance. Smart players have always been so. If my hosts all look at me sheepishly, embarrassed, and tell me there's not much they can do--and these people go way back with me, there's little hope for someone like you.

Most industry floor people and dealers are keeping their eyes focused on next year when Wynn's new hotel opens. Currently, there's a logjam. For the last few years (Nov. and Dec. 2001), since Palms and Green Valley Ranch opened, there hasn't been a new property of note that opened (The Cannery?). Many are hoping to get new jobs with Wynn which will free up their current positions. But I wouldn't look to Wynn LV as a savior for players. This is a high-end carpet joint, descended directly from the first three Strip properties with Bellagio as the most recent reference--not exactly red and green chip playgrounds for regular comps and room values. And other mid-Strip properties that will benefit from Wynn's opening--the Frontier, Stardust, newest Sands/Venetian creation, etc. are in the same position. They aren't going to welcome red and green chip players with open arms. They will tolerate limited mid-week action but will not spend much money or waste comp points to drive it.

Caveat emptor.

Best as always,
Molly Bloom
 
I don't know if I can believe much of that. From personal experience i find the exact opposite. (this through and including next week) I have seen great comps and promos for LESS than red and green players at strip properties. The Venetian has been extremely good about that. Maybe things are changing but I have not seen them yet.
 

toddler

Well-Known Member
Perplexed

Recently, I contacted a large Strip emporium's marketing department asking what action would be required for *one* nights lodging as complimentary. The answer: $85 a hand for 4 hours. When asked if someone played $25 per hand for 12 hours, the response was "$85 is what is required, but you could talk to a host." This particular store doesn't start ratings unless you are pushing consistent green.

Considering that the Venetian's room rates start approximately $200 more per evening than my residence of choice, I am somewhat perplexed as to how the Italians can offer room comps at the red/green level. Tough to swallow but not beyond the realm.
 

Abraham de Moivre

Well-Known Member
Re: Perplexed

The Venetian is probably the exception to the rule.
It is one of the few strip properties that is not corporate owned.

If you shop around and look for specials, rooms at the Venetian can be obtained for $99 a night, far below the strip average for rooms of that caliber. I guess the bean counters at the Venetian don't realize they are supposed to be driving the rooms as a "profit center". Maybe some one thinks that people staying there, gambles there, and they make their money that way.

As it continues to turn a profit, the corporate bean counters at other properties will probably have to find other things to cut or charge for, in order to match their properties performance with the Venetian.
 
Re: The Venetian

But I must say, the rooms sure are nice at the Venetian! My very first counting experience ever was there. I was betting High-Low and playing Basic Strategy, $25 shoe game. Accidentally used the word "Wong" at the table and nobody cared. Paid $300/night to stay there, didn't know anything about comps. But I left the place with more money than I came in with, after paying my hotel bill. I was playing there when Roy was attacked by the tiger.

I'll never forget those two nights! I've got a lot of counting ahead of me, but if I ever retire, I'm going to make my last game at the Venetian. And after my last shoe, I'm going to call the pit boss over, have him call security over, and I'm going to tell them what I've been doing, what it's all about, and how their place was the beginning and the end for me. I'll throw a green to the dealer, cash out, and ride like a cowboy into the dawn. Then who knows what I'll do as a profitable hobby.
 
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