aslan said:
Could you describe some examples of the multiple point days and marketing mailings. Also, I assume that this will only work in certain top notch facilities.
I'll use a defunct example. Until a few months ago, a Mississippi property had great video poker games available at both the $1 and $5 levels.
They offered $1 9/6 Jacks with a progressive jackpot. The progressive feed was an aggressive 1%, which meant the jackpot grew quickly. This game was positive nearly all the time anyway, but to that there were several other things to add.
First, they had 0.5% cashback. Then, on one day a week they offered points multipliers that depend on your player club level, with the top level getting 7X comp points that day.
Although this was for comp points not cash, there were offers to swap comps for cash available.
Add all this up, and this $1 single-line Jacks game was worth $75 per hour in the worst case scenario. (Assumes you were a mid-level card holderr, the jackpot had just been hit, and you had to cash your comp points in for cash at half value.)
On the $5 game, you gave up the progressive, but now you are playing a break-even game after cashback, and players could earn $350 per hour in comp dollars, worth at least $175 in cash.
In addition, typical amounts of coin-in would generate mailings worth several hundred dollars per month.
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Before you book a flight, let me describe all the things that have changed there in the last 3 or 4 months:
First, the game paytables were all reduced to 8/6 Jacks, and the progressive feed was cut from 1% to 0.25%.
Then they slashed the cashback from 0.5% to 0.25%, and it appears they have reduced it sharply again in recent weeks to approximately 0.07%.
Many players made a lot of money from this game, so it's not surprising that it finally disappeared.
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