Zender: Revenue Return on Mitigating Gaming Risk

[zengrifter]

Placing a Revenue Return on Mitigating Gaming Risk
By Bill Zender​

As a gaming consultant I'm continually talking to casino executives and surveillance directors about card counting and game protection training. Many of these key people know they need various levels of training for their staff. They want training. The problem; their companies will not allow any spending on non-budgeted expenses if the executive or director can not show how the expenditures directly relate to increasing gaming revenue. Time and time again, I watch casino operators place "band-aid", or ad hoc training, applied to potential arterial wounds. In this highly competitive industry they aren't allow to make any major expenditure if they can't show a direct correlation with an increase in revenue. How do you convince your General Manager to release $15,000 in protection training when your only justification for spending the money is "I think we can save some money from deterring potential counters and cheaters"?

In order to have access to training and equipment purchasing funds, the executive or director needs to establish a reasonable and rational number for gaming revenue increase that he or she can use as a bargaining chip. Fortunately, there is a way that a knowledgeable executive or director can accomplish this task, and they can do it mathematically.

MORE- http://www.worldgameprotection.com/archive/2007-11/mitigating-risk.html

 

[Canceler]

Interesting article. First time I've seen numbers put on the effect of penetration (from the casino's viewpoint). I wonder if anyone will listen to him.

The proofreader, if there was one, ought to be taken out and shot, though. :gun:

 

[21forme]

Nah, casinos don't listen to him. Everything Zender says, including his book, makes perfect sense, but the casinos never see the forest through the counters. They are hell-bent on knocking out the APs, even if they lose more revenue in the process of doing so.

 

[Automatic Monkey]

Nah, casinos don't listen to him. Everything Zender says, including his book, makes perfect sense, but the casinos never see the forest through the counters. They are hell-bent on knocking out the APs, even if they lose more revenue in the process of doing so.

You've got to realize that while most of us AP's were the smartest kid in the class, the typical casino manager was one step above special ed. Back in college most of us wondered what all the beer-pong majors were going to do for a living, well, just look in the pit. They're dummies. And they still don't like the smart kids.

 

[ihate17]

It is all in Zender's books

He has written it, he has proposed it, but casinos operate on two principals, greed and paranoia and those two principals prevent casinos from making many common sense moves.

ihate17