Talking about poker Mike Caro discussed the concept of advertising. Advertising is intentionally making a bad play in order to get more action from your opponents later on. An example he gave was raising before the draw, patting (in draw poker) an abysmal hand like Q9752, and then checking after the draw. His point was that your play had to be sufficiently bizarre to jar your opponents' minds, and at least by this category surrendering 16 v 2 succeeds.