Following on from Moo's post where he quoted a win expectation on one of the hands under discussion taken from the WoO's site (appendix 1), I have visited his site and pulled the other win expectation figures for the other hands. With these I have crunched a fourth set of calcs that calculate the difference between the doubling win expectation and hitting win expectation for each hand, based on it's frequency at TC+3+ per 100,000 hands, my betting ramp (1-8) and the unit bet value. Contrary to Moo's post, if you hit rather than doubled 11 v 4 you would not be giving up all of the longer term win expectation of 56% of your bet as there'd still be a win expectation if you just hit.
Please look at the attached sheet and the difference between the doubling/hitting win expectations and what they work out to in ££s. The figure at the bottom is the overall loss for these (average of) 275 hands per every 100,000. Divide this by 100,000 to give the average cost per hand played in general, and by 100,000/(70*7) to give an average daily cost (based on 7 playing hours in a day, 70 hands per hour). The overall daily cost works out at 56p (1/6 of a unit). The figures are, of course, based on OTT BS and in practice the win rates will increase as the TC goes up. But they won't change so much that the output figures to fall out of the exercise are significantly affected (they won't increase by, say, 6 times).
If you divide the sample of 100,000 by the 275 instances of these hands at TC+3+, it works out at an instance every 364 hands. Divide that by 70 hands per hour, you get an average of the frequency that these plays turn up - once every 5 hours or so. Perhaps that puts it all in perspective. There's just no way that hitting rather than doubling on these plays at TC+3+ can have a huge impact on the overall EV of a game as, on average, you just don't make those plays often enough for it to do so.
I would still welcome anyone's calculations that can fine tune my own.